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All about Andy Edwards

BORN IN 1963 in Malta (his Dad was in the Fleet Air Arm), Andy soon moved to England and spent the majority of his growing up in Bournemouth – a town on the south coast of the UK.

His early work in Estate Agency helped him understand how important emotions are in the selling process – “People plainly fell in love with the house they were buying” he says.

Further study on the Chartered Institute of Marketing (CIM) Diploma convinced Andy that understanding how others ‘tick’ was probably the key to his future. He subsequently studied Jungian Psychology and is qualified in three separate psychometric instruments. He also holds a Diploma in Coaching.

When starting his Business Growth Consultancy in 1996 he gained 15 new clients in his first 3 months – including a lucrative Government contract; then worked out how he had actually done it! He now teaches his methods to other business leaders and their teams.

Andy believes in ‘Value’ to the point that price becomes irrelevant and ‘Relationships’ to the point that a customer remains loyal forever. These are the fundamentals of Re£ationomic$.

Andy has worked with household names and ‘one-man-bands’, travelling the world to make a difference to individuals, teams and organisations. He writes for national magazines, has regular radio slots, and has even been called in to analyse the contestants on a reality TV show.

Andy lives in Dorset with his wife, Ali and their daughter Rosie (and ‘Horace’, the sit-on lawn mower). He also has two grown up sons, through whom he relives his rock-star roots! When not working Andy enjoys his garden, a bit of golf, good food, good wine – and good friends!

If you can’t trust people to do the work – it might be YOUR fault!

"Andy, I would let go if I could. I would, you know, delegate a bit more... If only I could trust those under me to do the job as well (or as fast) as me!"